FIND YOUR PERFECT BUYER AND JUMPSTART YOUR MARKETING WITH A CLEAR ICP

LEARN HOW THE B2B SAAS ICP BUILDER IS HELPING TECHNICAL FOUNDERS ALL OVER THE WORLD FIND THEIR PERFECT CUSTOMERS IN JUST 90 MINUTES

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Talk to your perfect customers

Find more high-quality leads

Close your first 10 deals faster

100+ ICPs BUILT ACROSS 50+ INDUSTRIES

100+ TECHNICAL FOUNDERS LIKE YOU ARE USING THE ICP BUILDER TO FIND THEIR FIRST CUSTOMERS AND CLOSE THEIR FIRST $10K

Get Instant Access To A Workshop That Shows You A Proven Way To Build An ICP That Helps You Find Your First Customers. (Normally $499 – Today Just $27)

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MEET THE 100+ TECHNICAL FOUNDERS WHO ARE GETTING THEIR FIRST CUSTOMERS

Dan Pascone

CEO

These tactics work and help bootstrapped founders!

Marketing for founders has given me an actual plan that I can follow to market my business.

There are so many shiny objects out there but these are proven tactics that work and help eliminate the noise.

Alfredo Carranza

Founder & MVP SaaS Developer

Big help in dialing in my marketing!

Marketing for Founders is really helping me dial in actionable marketing plans that I’ve been struggling with for the past 4 months … and this is only the 1st week!

Julian Jacobs

Love the office hours with experts

Marketing for founders has given me an actual plan that I can follow to market my business.

There are so many shiny objects out there but these are proven tactics that work and help eliminate the noise.

Amit Patel

Managing Partner

No more confusion around our marketing.

We actually get marketing efforts off the ground now because we have the support to get us there. No more confusion or delays.

Rashed Khan

We generate more revenue with Marketing for Founders

We’ve closed $220k in ARR and have another $90k in pipeline that should close, so the results have been nothing short of phenomenal. I can’t thank you guys enough.

Heath Driscoll

VP, BD/Marketing

The perfect tool for small budgets.

An immense help in getting our marketing off the ground.

We have a minimal budget so every dollar counts these days.

Eric Tompkins

CEO

Adam’s newsletter is great for technical founders. I really appreciate that his tactics are down-to-earth and work for smaller companies.

Joshua Kiernan

CEO

Adam’s has been a tremendous resource for our business. We started seeing results right away when working with Adam and implementing strategies he recommended for our business. As a startup – you inevitably spend money on things that flat out just don’t work – it’s part of the learning process. It’s great to finally feel good that we are getting high value for our dollar.

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IT’S LIKE A CHEAT SHEET FOR TECHNICAL B2B FOUNDERS…

Not sure where to start?

Tired of spinning your wheels?

Stuck in a cycle of planning?

Then this might be the missing link. If you have a great product but not enough sales… Your ICP (or lack of ICP) is seriously holding you back. And its simple as this…

BUILD YOUR ICP, BUILD YOUR MRR

Simply understanding who your buyer is and what they care about can make your content and product magnetic.
And in this 35-minute workshop, I’ll show you exactly how to build the perfect customer profile so you can stand out and start getting sales.

It’s what I call…

The Ultimate B2B ICP Builder.

Simply follow the steps, fill in the worksheet, and follow along with me.

And you’ll instantly…

Identify the perfect buyer

Know what they care about

Understand their problems and stress

Heath Driscoll

VP, BD/Marketing

The perfect tool for small budgets!

An immense help in getting our marketing off the ground. We have a minimal budget so every dollar counts these days.

30-Day 100% Moneyback Guarantee

HERE’S EXACTLY WHAT’S IN THIS WORKSHOP

VIDEO TRAINING

3x actionable video training taking you from NO AUDIENCE to IDEAL CUSTOMER PROFILE in under 45 minutes.

STEP-BY-STEP WORKSHEET

The fill-in-the-blank worksheet makes it incredibly EASY to focus on what matters. Finding buyers.

CHECKLISTS TO GUARANTEE SUCCESS

The reason I have so many success tories is because I make it STUPID easy to follow along. No wasting time guessing.

REAL WORLD EXAMPLES

Inside the course, I’ll show you how I built my exact ICP that I used today. No theory. Pure execution.

I’ll walk you through step by step to go from no offer to nailing your B2B SaaS ICP in the real world and attracting your dream customers to you…

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THIS IS THE MISSING LINK TO FINALLY GROW AND SCALE YOUR B2B SaaS

No Ideal Customer Profile

Ultimate B2B ICP Builder

30-Day 100% Moneyback Guarantee

LEARN FROM THE EXPERT SAAS BOOTSTRAPPED MARKETER WHO HELPED 100+ FOUNDERS IN 50+ INDUSTRIES

Adam Shaw

B2B SaaS Marketing & Founder
Marketing for Founders

Worked with

After building bootstrapped marketing programs at WeSpire & Integ Consulting Solutions.
I started Marketing for Founders in 2023. Fast forward 1 year and I’m now running a successful startup with at $40k MRR in the first 6 months.

Creating my ICP Builder for my business helped me to…

In this workshop, I’ll show you exactly how to create an Ideal Customer Profile that helps you stand out and get leads.

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HEAR FROM SOME OF OUR 100+ FOUNDERS

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Dean Iwaoka

Head of Growth

Perfect for Scrappy Startups

A team of sharp marketers who are great at boiling the challenge and developing a plan.

Very scrappy and full of useful tips & tricks for savvy marketers. I am so excited to have him in my professional network.

30-Day 100% Moneyback Guarantee

I back myself and I wanted to make this a no-brainer for you.

Even though the workshop takes less than an hour…

I’m giving you a full 30 days to try it, do the work and deploy it in your business.

I want you to see the impact it can make.

I want you to tell us the results.

I then want to help you improve it even further.

But…

If you don’t feel like we’ve delivered what we’ve promised…

You can email me and I’ll organize a full 100% money-back refund within 24 hours.

You’re fully protected and I’m invested in your success.

What’s Included Inside The Program

This program is designed to take you by the hand, and guide you step-by-step how to find your B2B SaaS ICP and KNOW what makes them buy your product.

3 Actionable Video Trainings

ICP Builder Worksheet

Elevator Pitch Worksheet

Content Brainstorm Worksheet

Marketing for Founders SaaS Toolkit

Bonus: How To use Reddit to get more leads

Bonus: Get The Founder's Guide to Reddit Marketing

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Frequently Ask Question

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,

Bootstrapped marketing help for founders who want to do it themselves.

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